Wednesday, October 31, 2012

Investing In Magic: Lands

 Tony Guo

Lands are among the most important investments you can make.  This is true for all formats.  When Magic first begun, developers had to balance the power levels of mana and non-mana cards. While non-mana cards have increased in power (power nine excluded) mana has not gotten better.  The ABUR dual remain the best for Legacy, Vintage, and EDH. Wizard's recognized that if mana got better spells would have to be worst.  The large majority of players prefer better spells than mana bases.  Hence we are left with the system we have today

 
There is a lot of profit to be made investing in land.  The ABUR duals are among the best investments.  They are on the reserve list and have seen a steady increase in price.  Alpha and Beta duals are considerably more than their Unlimited and Revised counterparts.  However, condition is crucial for Alpha and Beta duals.  A slight nick or whitening can greatly reduce the value of these cards.  A true NM is worth far more than what normally passes for NM among standard traders.  As an investment ABUR duals are rather safe.  The downside is that there is not as much of an upside.


Unglued and unhinged lands are as stable as the ABUR duals but with more upside.  It is not uncommon for people to value these lands at 10 dollars in trade.  Both the unhinged and unglued island are at 6.99 on SCG. Traders will frequently overvalue these lands.  Even players who know the price are often willing to overtrade for these.  On the flip-side, about a month ago a returning player who had a few hundred of unglued and unhinged lands went to the shop I play at (DNA Comics). He was willing to trade 200-300 of these lands for ordinary basic lands.  One of the store regulars pounced.  Luckily, Josh, the "magic guy" who works at the store stepped in and told the player what they were worth.  I wish I had recorded the disappointed pout of the would be shark.  Older players have no idea these are valuable. With that said, as always, be ethical.  Karmic Angel demands you be. 


The fetchlands, from Onslaught and Zendikar are excellent investments.  Modern Masters can not touch them because the set does not include the Zendikar block.  SCG has made a bold move and brought other competitors out of Misty Rainforest and Scalding Tarn.  These two blue fetches are actually cheaper than their Onslaught brethren.  Expect the market to eventually go up to SCG asking price of 35.  Although, if you can, try to trade them away at 35 for the other fetchlands.



While each of the above are solid investments, there is nothing like the alpha/beta basic lands in terms of potential profit.  How much do you think one of these lands are worth?  If you guessed between 4-6 dollars you would be right.  I have no trouble finding people who want to trade for these, even if the condition is not NM.  What makes these lands the best investment in Magic is that when you find a player interested he or she is often interested in multiples.  The EDH player needs 20 to complete his deck, the standard player needs 7 for their deck, you get the point.  Their need, actually is a severe want in the disguise of a need.  The best part, older players have stack loads of these and do not mind trading them for far less than they are worth.  I remember a Craiglist advertisement in NYC for 1500 beta lands.  The price, a beer.  The knowledge and corresponding value gap between the haves and the wants is incredible. 


6 comments:

  1. Thanks for this article. I have been slowly putting away some money for some older MTG cards as an investment. I make a lot of assumptions one of them being that players like myself who got in during the early 90's will eventually want the sweet cards of their youth and will pay for them long after the game is out of production.

    Of course I want to focus on card art, condition, supply and playability. After reading this article I will be on the lookout for some revised dual lands and some Alpha/Beta basic lands in mint. I loved the art from then far more than the art now.

    Are you going to be putting up any other articles? I would love to hear your thoughts on some more semi-affordable investments. Those like the dual lands of revised in price ($50 or less).

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  2. Thanks for the comment Scott. I'm actually working on another article right now.

    I started with Beta, and sold my whole collection... multiple times. My next article will be about selling and buying collections off ebay, MOTL, and craigslist.

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  3. Thanks for the article Tony! It was really great. I will have to learn to have the patience to wait for opportunities at other places than eBay. I do not have the finances to be on a list for a store to call for purchases. I'm the kind of guy that would like to add a high end card or two every other month. I'll keep following though because this is some really great information.

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  4. Well... It doesn't take much to be on the list. Especially if you buy high end. You should let the owner know what cards you are looking for.

    Trust me, my friend owned a store, and one of the best things a customer could do is give him a list of cards with conditions and prices that they would be willing to pay for those cards.

    One, you build a great relationship with the owner. Owners love to know that they can move a card with little risk. Rather than have the card sit there. Owners value how liquid their stock is.

    I try to post at least two new articles every week. :)

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